The mission of Keep Hillsborough County Beautiful is to prevent litter, promote recycling and conservation, clean up and beautify our community through action, education, awareness and by fostering stewardship.

KHCB achieves this mission by coordinating the Great American Cleanup, the International Coastal Cleanup, the Adopt-A-Road/Adopt-A-Shore programs, the annual Litter Index survey and community cleanups.

More than 12,000 people in Greater Hillsborough County participated in volunteer programs sponsored by KHCB over the past year.

It is our volunteer groups that help make KHCB a success. By working together, we build a sense of community pride, which in turn leads to cleaner and safer places to live. Studies have shown that a clean and well-maintained neighborhood serves as a deterrent for crime. When we build a sense of community, we are building a better tomorrow.